Marketing Technology & Analytics Manager
hace 7 días
Salt Lake City
Job DescriptionWelcome to the Traegerhood: Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we've been revolutionizing outdoor cooking ever since. We're a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you're a team player who's dedicated to delivering top-quality results every day, then we want you to come cook with us! What You'll Do: Traeger is seeking a MarTech and Analytics Manager will serve as the connective tissue between marketing technology, analytics and business impact, for Traeger and MEATER. This role is ideal for a data-driven marketer who thrives at the intersection of technical execution, analytical storytelling, and cross-functional influence. You'll own the integrity of marketing data, turn insights into strategy, and help drive smarter decisions across performance, retention, and customer experience. How You'll Help Us Win:Technical Expertise • Own configuration, deployment, and maintenance of Google Tag Manager (GTM), Google Analytics (GA4) and Segment (CDP) across the digital ecosystem., • Collect, process, and analyze marketing data across web analytics, CRM, advertising platforms, and CDPs., • Partner with engineering and marketing to ensure seamless data flow, proper tagging and clean attribution paths., • Understand data models, events, and tracking logic that power reporting and automation., • Translate complex data into clear, actionable insights that drive marketing efficiency and business outcomes., • Build and automate dashboards (e.g., GA4, Looker Studio) to track funnel performance, ROI, and lifetime value., • Drive attribution, incrementality, and channel-mix analyses to inform investment decisions., • Identify growth opportunities by connecting platform metrics with broader commercial KPIs (conversion rate, CAC, ROAS, retention)., • Partner with marketing, finance, and product teams to connect insights to measurable business impact., • Translate technical analytics into strategic recommendations digestible for both technical and non-technical stakeholders., • Serve as the go-to subject matter expert for measurement, attribution, and martech stack performance., • Improved tracking accuracy and attribution confidence., • Reduction in data discrepancies and reporting latency., • Increased adoption of dashboards and insight tools by marketing leadership., • Demonstrated business impact through data-led optimization and recommendations. What You'll Need to Succeed: • 4–6 years of experience in marketing analytics, marketing technology or digital performance measurement. • Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Segment or similar CDP., • Hands-on experience with data visualization tools (Looker Studio, Power BI, or Tableau)., • Familiarity with CRM systems, ad platforms (Meta, TikTok, Google Ads, Amazon Ads), and APIs/webhooks., • Understanding of attribution models, campaign measurement frameworks, and data privacy regulations (GDPR, CCPA)., • Strong problem-solving skills, data curiosity, and ability to communicate complex topics clearly., • Experience influencing decision-making through storytelling and insight translation.Preferred Skills, • Experience within eCommerce or retail environment., • Familiarity with Shopify, Amazon and marketing automation tools., • Exposure to A/B testing, CRO and Media Mix Modeling, • Basic SQL or Python for data validation and analysis. Why You'll Love to Work Here: • Be part of the most disruptive force in outdoor cooking, • Join a true team working towards a common goal, • Culture of risk-taking, innovation, & quality, • Much. Food., • Have an outdoor lover's paradise in your backyard, • Full medical/dental/vision package to fit your needs, • 401k to help you plan for the future, • Individual professional development programs & initiatives to help you grow professionally, • Great discounts on all things Traeger, • Did we mention all the food?